Feeling in control breeds confidence. And ENVY believes no woman should ever have to lose that confidence due to scalp sensitivity or thinning hair. Launched in response to a friend’s hair loss, the brand is designed to be more wearable, more affordable, and to appeal to women of every age and ethnicity—with industry-changing innovations that deliver maximum comfort while making ENVY wigs indecipherable from consumers’ own natural hair.

Offering comprehensive education and custom merchandising, ENVY stands by its retail partners as passionately as its products. And with the constant introduction of NEW, on-trend styles, it is committed to helping them make the most of today’s growing wig craze.

Answering a real need with, “Good product at good prices,” Designer and CEO, Alan Eaton is good people. And as he celebrates his 10th year in business, ENVY’s innovations continue to make “good hair” great. Ensuring EVERY woman can experience the emotional and aesthetic benefits of wig-wearing.

When he started his career over 20 years ago, Alan recognized the role hair plays in how women define themselves—and he’s been redefining the wig industry ever since.

Launching ENVY when a dear friend began to suffer hair loss, Alan’s commitment to consumer needs has led to numerous innovations—from his Mono Top Collection’s breathable cap, which gives the look of a natural scalp while being soft-as-a-breeze on sensitive scalps; to ENVY’s Capless Construction, which allows even the most close-fitting, contoured styles to lie naturally.

Together with his team of artisans, Alan takes great care to ensure that every strand, every cap, every style is more comfortable AND more life-like—helping to erase past stigmas associated with wearing a wig.

“I see how good an ENVY wig can feel to both the outer scalp and the inner soul,” says Alan, whose pledge to help empower ALL women has turned “good hair” into “good work.” And the most satisfying work of his career.